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Saturday, February 14, 2026

Fifth edition now in pocket size

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https://books.by/second-guess-press/what-is-a-brand New handy pocket size, friendly price, international shipping. Brand pros weigh in on wh...

An opportunity to abandon logical thought

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  Pleased to share the release today of New KOANS. 91 paradoxical anecdotes, riddles, lessons or stories without a solution or resolution. I...
Sunday, February 08, 2026

DiGanZi dot com has moved to a new home

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DiGanZi.com has closed Thanks to everyone for all the visits in the last 20+ years. The heritage DiGanZi content has moved to a new home htt...
Sunday, January 12, 2025

January 2025 Global Brand Letter posts today

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This year's letter available now here: https://www.diganzi.com/docs/2025GlobalBrandLetter-JanuaryEdition.pdf    
Friday, November 29, 2024

What is a Jaguar?

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 My esteemed colleague Jack Yan, brand guru par excellence, publishes the yearly Autocade yearbook, an outstanding in-depth peek at vehicul...
Tuesday, March 12, 2024

dày bük to debut in Fall 2024 - affordable notebooks from Second Guess Press

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     Photo: Gioia Meller Markovicz Second Guess Press is beta-testing a new line of highly functional, affordable notebooks, designed for de...
Monday, February 12, 2024

January 2024 Global Brand Letter now available for download

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The latest dispatches from brand-world, including a new chart, vocabulary and assorted snark. https://www.diganzi.com/docs/2024GlobalBrandLe...
Saturday, June 04, 2022

June 2022 Global Brand Letter

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 Dear Friends Welcome to the 23rd Brand Letter. You can read the full text below, or visit http://www.diganzi.com/articles.html for a full a...