Endless Road: What Is A Brand?

Thursday, March 28, 2013

What Is A Brand?

Good things come in small packages. A concise reference compiling quotes from recognized experts in the trenches, collected over the last decade. A guide to clarifying a personal brand, place brand or company brand. Illuminates and demystifies the process of how to articulate essential brand values.

Available in digital form or as a printed pamphlet.
http://www.amazon.com/What-Is-A-Brand-ebook/dp/B00BH3G92C/ref=pd_rhf_gw_p_t_1_9BST

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: Name: Stanley

I'm founder of Diganzi Group and work all over the world, leading strategic dialogues which enable organizations to focus on their own brand DNA. I'm Founder of The Club of Venice, a private conversation on brands and branding; faculty member at Academia di Belle Arti Cignaroli of Verona, Italy where I teach “International Branding: Theory and Practice”. Please have a look at the new Fourth Edition of my book "What Is A Brand?, available on Amazon. I also wrote some novels: The Captain Blackpool Trilogy is a genre-hopping historical series embracing romance, adventure, the wild west. 'Arborea' is set at an exclusive resort in the redwoods. It's about lodging and hospitality in the luxury category. 'The Book of Deals' is a rowdy experimental romp through the avaricious LA real estate world in the 1970s. 'The Hacker' and 'Hack is Back' young technologized India at a startup in Delhi.

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Endless Road

Thursday, March 28, 2013

What Is A Brand?

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