Fifth edition now in pocket size

https://books.by/second-guess-press/what-is-a-brand

New handy pocket size, friendly price, international shipping.

Brand pros weigh in on what it all means.

Great conversation starter, reference book, educational tool.
 

An opportunity to abandon logical thought

 Pleased to share the release today of New KOANS. 91 paradoxical anecdotes, riddles, lessons or stories without a solution or resolution. It’s used in Zen Buddhism as a device for teaching or meditation, intended to help take students into a realm of pure awareness, to break away from logical thought, to abandon ultimate dependence on reason.

Attrtactively priced pocket edition for international readers.

https://books.by/second-guess-press/new-koans

DiGanZi dot com has moved to a new home

DiGanZi.com has closed

Thanks to everyone for all the visits in the last 20+ years.

The heritage DiGanZi content has moved to a new home

https://diganzi.wixsite.com/espacediganzi/diganzi-home

where client lists, mission statements and 22 years of brand letters now reside.

For a direct link to a large searchable PDF file of the Global Brand letters:

https://diganzi.wixsite.com/espacediganzi/diganzi-brand-letters-2005-2025